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Subaru Love Promise with SORBA

The Subaru Love Promise

The Subaru Love Promise is a pledge to do right by the communities in which we all live and work. We've signed it, and throughout the country, our retailers are doing the same. This is our promise to continue making a positive impact in the world and our neighborhoods.

Subaru supports IMBA-SORBA by providing our Executive Director/Regional Director and Associate Regional Director with Subarus so they can travel throughout our seven-state service area, assisting our chapters and members in their local advocacy efforts.

Wherever you see the IMBA-SORBA Subarus in 2014, know that local Subaru retailers are supporting our mission. Also, when you see an IMBA-SORBA Subaru, you can enter to win a Trek X-Caliber 9 mountain bike, courtesy of Atlanta Cycling and Free-Flite Bicyles.

You can also check out the Subaru VIP Partner Program, which gives you a great deal on a new Subaru.

Contest rules: Fill out an information card at any event, and you will be registered for the contest. Contestants must be 18 years old or older.. You don’t have to be present to win. You must be a current SORBA member to win. The drawing will be held in June and December 2014.


Subaru Love Promise - 2014 Grand Prize Winner

Don Martin, June 2014 Winner

Trek by Gary Fisher X-Caliber 9

Courtesy of Atlanta Cycling and Free-Flite Bicycles

Don Martin Wins Trek Bike

Dan Thornton, Free-Flite Bicycles, Joe Baker, RAMBO, Don Martin, Winner, Michael Lubanski, Troncalli Subaru, Terry Palmeri, SORBA.


Subaru VIP Partners Program

For a limited time only, members of IMBA-SORBA are eligible for the Subaru VIP Partners Program. Save between $1,300 - $3,300* off the manufacturer's suggested retail price (depending on model and accessories) on the purchase or lease of a new Subaru from participating dealers. This is based on dealer invoice minus 2%.

With each purchase or lease through the Subaru VIP Partners Program, Subaru will donate $200 to IMBA-SORBA to support advocacy and trailbuilding efforts.

To qualify you must be a current IMBA-SORBA member for at least six consecutive months prior to participation in this program. Please contact us BEFORE visiting your local Subaru dealeror more information regarding the Subaru VIP Partners Program, please contact the IMBA membership office by calling 303-545-9011 or send an email to SubaruVIP@imba.com with your choice of dealership. Visit www.subaru.com for more information on the full Subaru product line.

Subaru is the official vehicle of SORBA


Subaru VIP Partners Program - FAQ:

Q - What is the VIP Partners Program?

A - The VIP Partners Program is a Subaru of America, Inc. (SOA) corporate program offering members of the Southern Off-Road Bicycle Association the opportunity to purchase or lease new Subaru vehicles at dealer invoice cost minus 2% through participating Subaru dealerships.

Q - How does the VIP Program work?

A -T o take advantage of this benefit, simply contact the IMBA office before shopping for a Subaru. Our staff will arrange to have a letter of confirmation mailed to you as well as to your pre-selected local dealer. The letter will indicate that as an IMBA member you are eligible to purchase or lease the car at the VIP price. You must be a member of IMBA for at least 6 months before you qualify for the VIP Partners Program. Please contact the IMBA office for program details: 303-545-9011 or SubaruVIP@imba.com. The form does not obligate the member to purchase a Subaru. The intention of the form is to alert the dealership to the fact that the customer is entitled to VIP pricing.

Q - Who is eligible to participate in the VIP Program?

A - Any VIP Partners customer must be an active member of for a minimum of 6 consecutive months. VIP authorization forms will only be issued to the eligible member and their spouse or domestic partner residing in the same household (address verification required). The VIP Partners Program offer is non-transferable and does not extend to the member's relatives such as parents, siblings, children, etc.

Q - Are used Subaru's also included in the VIP Program?

A - No. The VIP program only applies to new, unused vehicles. New Subaru vehicles are those never titled, not previously reported sold and generally have less than 100 miles.

Q - Can I visit more than one dealer?

A - Under the VIP Partners Program, pricing from dealer to dealer is standardized at dealer invoice minus 2%, so there is no need to shop around. Just choose the participating dealer that is most convenient for servicing.

Q - Will I be able to purchase accessories at dealer invoice cost minus 2%?

A - For accessories that are added to the vehicle at the factory, the price would be dealer invoice minus 2%. The price of any accessories that are added after the vehicle has arrived at the dealership will be determined by the dealer, as the dealer will incur labor costs to install such accessories.

Q - Can I lease a new Subaru under the VIP program?

A - Yes. The capitalization cost for the vehicle on the lease will be dealer invoice minus 2%. Leases can be structured for our VIP Partners customers with an acceptable credit history with a zero down payment. However, a security deposit and the first month's payment are required.

Q - Will dealers accept my current vehicle as a trade in under the VIP program?

A - Yes, most dealers will accept trade-ins. The value of the trade is determined by the participating dealer. Because VIP Partners customers are purchasing a new vehicle at dealer cost minus 2%, they should expect no more than a wholesale offer for their trade. Customers with trades should consider the benefit of selling their trade-in privately.


Subaru VIP Member Pictures


Rob Sutton picked the Impreza WRX to turbocharge his dirve to the trails. The VIP program can make an important decision easier.


 With the VIP partners program Stewart Young received a sweet deal on a Subaru Forester and loves getting into the great outdoors.


Al Brunner selected a Subaru Outback and got a great deal with the VIP Program.


 Shaw Brown used the VIP program to help his love of cycling and driving a Subaru Forester.


Jennifer Szabo picked a Subaru Impreza 5-Door to carry the dogs and the bike around.


Yes, even our Executive Director Tom Sauret has used the VIP program to acquire a Subaru Forester.  He's ready to go for a ride.


Click for a rear shot.

You may remember Jim and Kathy, our first Subaru SORBA family. Now picture them with a Subaru Tribeca and their dog Pug.


*** See More Subaru VIP Member Pictures ***


* See Past SORBA Cars and Contest Winner Pictures *


Subaru Safety Info


Subaru Environmental Commitment


Build Your Own Subaru